Hello out there.
I hope everyone is well. I haven’t used this blog in a while but I now plan to change that. My aim is to share some of my creative process as I make my way to the directors chair in film, television, music videos, commercials and theatre. Since a young age I have aspired to work as a professional director. Storytelling has always been a huge passion and a need in my life, so after much thought becoming a director seemed the best choice of career.
I have recently directed my first (LoFi) music video. Since making that video I have decided to re-visit music videos I have enjoyed over the years and compile a list. I feel it is a good practice to look at the things that have caught your eye over the years. Looking at this list I see I am drawn to interesting and bold concepts that are either serial, comedic or challenge the form of music video itself. Even though I have only just directed a music video I have worked on them for many years, first as production manager then producer, as well as cinematographer. As we all know budgets are tight but with a strong idea one can still produce amazing videos with few resources. That said you can produce stunning and memorable videos with decent and realistic budgets. I am still amazed that there are people out there (independent artists and some labels typically) who want to make massive videos for next to nothing. I once spoke with an artist who wanted to do a music video set in a church, with a full choir, smoke, wind and rain effects, the use of cranes, dollies and for the whole thing to be shot on a Red Camera. When we finally got to the budget he told me he only had £500. I said to him he would be lucky to get a Red Camera kit for that price (This was 2009). Needless to say that project did not happen, which was a shame as it would have looked great if he had the budget to back up his concept. There is no set cost for a music video, it typically depends on the idea and the budget the artist has, but everyone should realise that the main cost is not the technology to make the video it is the talent who bring the video to life. If you skimp on that cost you will have an inferior video.
This is my list of music videos I love. I am sure this list will grow as I remember more or see new ones that catch my eye.
And sorry for the Yello bias 🙂
Yello – “Of Course I’m Lying” (Dir: Dieter Meier)
Yello – “Lost Again” (Dir: Dieter Meier)
Yello – “Desire” (Dir: Dieter Meier)
Fever Ray – “When I Grow Up” (Dir: Martin De Thurrah)
Royksopp – “What Else is there” (Dir: Martin De Thurrah)
Thomas Dolby – “The Toadlickers” (Dir: Paul D) * I worked on this one as Co-Producer and B-Cam
Thomas Dolby – “She Blinded Me With Science” (Dir: Thomas Dolby)
Thomas Dolby – “I Love You Goodbye” (Dir: Jonathan Teplitzky )
Bastille – “Of The Night” (Dir: Dave Ma)
Spoek Mathambo – “Control” (Dir: Pieter Hugo)
Roots Manuva – “Witness The Fitness” (Dir: Mat Kirby)
The Vaccines – “I Wish I Was a Girl” (Dir: Yousef Eldin)
Beastie Boys – “Sabotage” (Dir: Spike Jonze)
Yello – “Tremendous Pain” (Dir: Dieter Meier)
The XX – “Island” (Dir: Saam)